.svg)
Alluzi is a hazelnut manufacturer based in Transilvania, Romania.
New visual identity and brand awareness on local market and on social media.
Differentiation on the market, high competition, strategy.
User research, design sprints,
concept and prototypes, testing.
Sector: Food
My role: Full-stack designer
Services: User research, design sprints,
branding.
Alluzi is a hazelnut manufacturer from Transylvania, Romania, that offers a diverse selection of premium hazelnuts. Their mission is to introduce the flavours of Transylvanian hazelnuts to the international market, combining tradition with modern techniques.
My approach started an in-depth exploration of her specific needs and challenges. This was achieved through a series of workshops where I actively engaged with her, other fitness professionals and clients.
These sessions were vital for the start design process, ensuring that solutions were not just visually compelling but also functionally aligned with her approach to fitness.
Based on the answers from the interviews & market research, we were able to create user profiles for the various target groups (especially beginners and professionals), with their specific needs - and a weighting of these needs according to their importance for the respective target group.
Our journey in creating this hazelnut packaging was all about understanding and caring for our customers needs and business vision. We began by gathering feedback, really listening to what people wanted. With these valuable insights, we crafted our initial designs, always keeping in mind how they would look and feel on the final package.
It was a process of trial and improvement - we presented these early ideas, collected opinions, and then went back to the drawing tools. This cycle continued until we got it just right, ensuring that our packaging is not only beautiful but also user-friendly.