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Sector: Construction
My role:Design Sprint Facilitator
Product Designer
Weflow Developer
Services:Design Sprint
Interaction and experience design
Brand identity & strategy
Webflow development
SylFenster is specialized in the production and installation of windows and doors that enhance the beauty, comfort, and security of your home or business.
The window production and installation industry faces significant challenges. New regulations require manufacturers and installers to stay updated and compliant. Rapid technological advancements demand knowledge of energy-efficient and smart window solutions. The rising demand for sustainable options necessitates eco-friendly practices and materials.
A shortage of skilled labor poses difficulties in finding and retaining qualified workers. Pricing pressure and intense market competition can impact profitability. Despite the obstacles, industry players strive to deliver high-quality windows and installations to meet customer needs.
The challenge is to execute a design sprint for the website redesign and rebranding of Sylfenster, a windows and door production & installation company based in Timisoara.
The goal is to create a visually appealing and user-friendly website that showcases the company's products, services, and expertise. The design sprint will involve conducting thorough market research, defining the target audience, refining the brand identity, and developing a website prototype that aligns with the company goals.
On day 1 of the 5-day design sprint, my main activities as a facilitator were focused on establishing a common knowledge base among all participants. I collaborated with the team to gather insights and audit the existing website, gaining a better understanding of it's strengths and weaknesses.
Additionally, I conducted user research to find the needs, preferences, and pain points of the target audience. Through market research, I explored industry trends, competitor analysis, and emerging best practices. By the end of the day, we had developed a solid foundation of knowledge, enabling us to make informed design decisions throughout the sprint. This understanding will guide us as we move forward to create a website redesign MVP.
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On day 2 of the 5-day design sprint, my main activities involved synthesizing the materials and insights gathered from the research conducted on day 1. Data review, user feedback, and analytics to identify key patterns and themes.
Using this information, focus was on developing user personas that represented the target audience. These personas helped us gain a deeper understanding of their specific needs, goals, and behaviours. Additionally, we developed problem statements that clearly defined the challenges and opportunities we needed to address through the website redesign.
By the end of day 2, there was a solid foundation of user insights, personas, and problem statements that would guide our decisions during this design sprint.
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On day 3 of the 5-day design sprint the focus was centered around ideation, feedback synthesis, product strategy, and content creation. I facilitated brainstorming sessions with the team to generate creative ideas and innovative solutions to address the identified problems.
We encouraged open discussions and collaboration to explore various possibilities.I synthesized the feedback received from stakeholders, users, and team members to get valuable insights and identify patterns. This feedback synthesis guided our decision-making process as we refined and iterated on the design concepts.
Additionally, I worked on defining the product strategy, aligning it with the client's goals and target audience needs. Day 3 was crucial in shaping the direction of the website redesign, combining creativity, user insights, and strategic thinking to create a compelling and impactful digital solution.
Day 4 started around sketching and creating paper wireframes to explore different layout options and refine the user experience. We dedicated time to sketching multiple variations, focusing on structure and user flows. After completing the sketches, I conducted a thorough review, evaluating each option's strengths and weaknesses, and selected the most promising ones to move forward. Next, the focus was on integrating the client's branding into the design.
I ensured that the color scheme, typography, and visual elements reflected their brand identity and values. Using Figma, we translated the selected sketches into digital designs looking to details, refining the visual aesthetics and optimizing the user interface. By creating interactive prototypes in Figma, we simulated user interactions and flows to provide a realistic user experience for testing purposes.
Conducting user testing sessions allowed us to gather valuable feedback and insights. I observed how users interacted with the prototype, identified pain points, and noted areas for improvement. Incorporating the user feedback, I iterated on the design, making necessary adjustments to enhance usability and address user needs.
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Day 5 brings the final design concepts to life using the Webflow platform. The day ended with presenting the Minimum Viable Product (MVP) to the client, showcasing the redesigned website's key features and benefits.