BeeZee Junk Removal approached me to help them build a new look for their brand and apply it across every touchpoint, from their website to printing materials and social media channels.

Being a new waste management startup in Chicago, they needed a more modern digital presence that would attract new leads and establish brand awareness through city and its suburbs.

Their existing website was lacking usability, accessibility, and the end  goal was to design a new website that’s not just aesthetic, but also functional, accessible and user-friendly.

We conducted a product audit for the existing product using evaluative research methods. Evaluative research focuses on assessing the usability, effectiveness, and performance of a product.

The evaluative research methods like tree testing to assess navigation, usability testing to observe user interactions, and A/B testing to compare design variations.

After the existing product was tested, it was time to get a better understanding of people’s motivations, pain points, behaviors, and more. Generative research methods like user interviews, field studies, surveys were used in order to design  solutions that solve relevant problems and add real value to the users.

Based on the answers from the interviews & market research, we were able to create user profiles for the various target groups, with their specific needs - and a weighting of these needs according to their importance for the respective target group.

Making a great brand experience is increasingly about shaping an excellent overall user experience. While physical points of contact remain crucial, digital interactions now have a bigger influence on how consumers see brands.

The BeeZee Junk Values help create consistent and enjoyable experiences throughout the entire user journey.

The 4 simple yet strong principles explain the intended effect of the brand at its various touchpoints. They guide everyone involved in creating these experiences.

I effectively handled the important milestones and project goals by utilizing agile methods, and we accomplished their successful execution through maintaining a strong connection with the customer, who was actively engaged throughout the process.

At the same time, the approach that prioritize the needs and preferences of the users, including the development of Experience Values, the utilization of Design Sprints, played a pivotal role in ensuring the organization and clarity of the content management.
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Moreover, because of the plan to make fast initial versions and keep improving the way the user interface looks and works, the introduction of the new brand style gives users the benefit of being able to quickly and easily explore and get involved.

But it’s the development where the new brand identity comes to life. We decided to build their website using Webflow, a great no code platform choice which grants you total design control.

Custom JS was employed to introduce functionalities not natively supported by Webflow. Also, 3rd party service were integrated like: booking flow, google review.

Building a custom CMS for the new website was crucial, because this setup give BeeZee Junk Removal's team the freedom to maintain and update their blog journey.

The new branding identity, including refreshed colours and a system of icons, mirrors BeeZee Junk Removal reflects the company's evolution.

The simple, clear and digitally adaptable design system helps BeeZee Junk Removal captivating fresh audiences and maintaining a competitive edge over their competitors.