The challenge was to completely reinvent Vibes Studio Baia Mare’s brand and digital presence. The task was to develop a new brand strategy, redesign their brand, and create detailed, actionable brand guidelines.

The focus here is on a well-thought-out user experience in order to familiarize customers with all aspects of the products and the company and to entice them to make a purchase decision in the best possible way.

We began with a thorough exploration of Vibes Studio Baia Mare’s world, focusing on the brand’s values, goals, and audience needs. By conducting stakeholder and customer interviews, performing extensive market research, and analyzing competitors, we gathered essential insights.

This foundational research provided a clear understanding of Vibes Studio Baia Mare’s position in the market and highlighted opportunities for growth, ensuring our strategy would be both relevant and impactful.

Based on the answers from the interviews & market research, we were able to create user profiles for the various target groups (especially beginners and professionals), with their specific needs - and a weighting of these needs according to their importance for the respective target group.