The challenge was to completely reinvent Vibes Studio Baia Mare’s brand and digital presence. The task was to develop a new brand strategy, redesign their brand, and create detailed, actionable brand guidelines.

The focus here is on a well-thought-out user experience in order to familiarize customers with all aspects of the products and the company and to entice them to make a purchase decision in the best possible way.

We began with a thorough exploration of Vibes Studio Baia Mare’s world, focusing on the brand’s values, goals, and audience needs. By conducting stakeholder and customer interviews, performing extensive market research, and analyzing competitors, we gathered essential insights.

This foundational research provided a clear understanding of Vibes Studio Baia Mare’s position in the market and highlighted opportunities for growth, ensuring our strategy would be both relevant and impactful.

Based on the answers from the interviews & market research, we were able to create user profiles for the various target groups (especially beginners and professionals), with their specific needs - and a weighting of these needs according to their importance for the respective target group.

I helped Vibes Studio Baia-Mare to realize its vision in the launch of the new brand design. To reflect these standards, a new modern design was created, that focuses on usability, reliability and expertise.

I have developed a design styleguide for the brand that can be easily adapted to the new website by the end of 2024. This design styleguide it enables us to present the Vibes Studio Baia-Mare brand precisely and consistently at all customer contact points.